News

Latest news and updates about living in Spain

business

The Future of Digital Marketing: Personalization and Immersive Experiences in 2025

As the year 2025 approaches, the landscape of digital marketing is poised for significant transformation. For expats in Spain and businesses worldwide, understanding these shifts is crucial for staying ahead in the competitive market.

Personalization: The New Norm

Personalization is set to become the cornerstone of digital marketing in 2025. With advancements in data analytics and AI, companies will be able to tailor their marketing strategies to individual consumers with unprecedented precision. This means that ads, emails, and even website content will be customized to match the preferences, behaviors, and interests of each user. For instance, an expat in Spain might receive personalized recommendations for local events or products based on their previous interactions and preferences.

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sport

Tragedy Strikes Brazilian Rowing Team in Spain

In a devastating incident, nine members of a Brazilian rowing team lost their lives in a tragic accident in the early hours of October 22, 2024, in the Spanish city of Huelva.

The Incident

The team, which was in Spain for a training camp, was involved in a fatal accident while out on the Guadalquivir River. The exact circumstances of the incident are still under investigation, but it is believed that the boat capsized, resulting in the loss of nine lives.

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health

Valdecilla and Novartis Collaborate to Enhance Breast Cancer Care in Cantabria

In a significant move to improve healthcare services for breast cancer patients, the Hospital Universitario Marqués de Valdecilla in Santander, Cantabria, has partnered with the global pharmaceutical company Novartis. This collaboration, announced on October 21, 2024, aims to streamline and enhance the care process for patients diagnosed with breast cancer.

Partnership Objectives

The primary goal of this partnership is to integrate innovative treatments and advanced medical practices into the existing care protocols at Valdecilla. By leveraging Novartis's extensive experience in oncology and its cutting-edge therapies, the hospital seeks to provide more personalized and effective treatment plans for breast cancer patients.

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culture

Vicente Ibåñez Suret: A Voice of Bou and Carrer Almassora Silenced

In the heart of the Valencian Community, a poignant farewell has been bid to Vicente Ibåñez Suret, a figure whose voice and presence were deeply intertwined with the cultural and social fabric of Almassora and the broader region.

A Life Dedicated to Community

Vicente Ibåñez Suret, known affectionately by many, passed away recently, leaving behind a legacy that resonates deeply within the communities of Almassora and beyond. Born and raised in this picturesque town, Ibåñez Suret was more than just a resident; he was a pillar of the community, known for his unwavering dedication and passion for local traditions and culture.

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education

Young People 'TikTokify' Their Learning Process: A New Era in Education

In a significant shift in educational dynamics, young people in Spain and globally are increasingly adapting their learning methods to align with the engaging and bite-sized content popularized by social media platforms like TikTok. This phenomenon, dubbed as 'TikTokifying' their learning, has caught the attention of educators and researchers who are now urging schools to integrate technology more seamlessly into the educational process.

The Rise of Short-Form Learning

The term 'TikTokify' reflects the preference of younger generations for short, visually engaging, and easily digestible content. This contrasts sharply with traditional teaching methods that often involve lengthy lectures and dense textual materials. The short-form video format, made famous by TikTok, has proven to be highly effective in capturing and retaining the attention of young learners.

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business

Adeje Launches Restaurant Voucher Campaign to Boost Local Economy

In a bid to stimulate the local economy and support local businesses, the municipality of Adeje in Tenerife, Canary Islands, has initiated a restaurant voucher campaign. This innovative initiative aims to inject much-needed liquidity into the local business sector, particularly in the hospitality industry.

Economic Stimulus

The campaign involves the distribution of restaurant vouchers, which are expected to provide an economic boost of 50,000 euros. This financial injection is designed to encourage customer loyalty, increase spending, and offer a direct stimulus to local restaurants and eateries. By incentivizing residents and visitors to dine out, the campaign hopes to revitalize the local dining scene and support businesses that have been impacted by economic challenges.

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